Maximizing the Influence of Innovative Green Product Propagation

Liang’an Huo, Qianqian Wang, Tingting Lin and Hongguang He
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Liang’an Huo: Business School, University of Shanghai for Science and Technology, Shanghai 200093, China
Qianqian Wang: Business School, University of Shanghai for Science and Technology, Shanghai 200093, China
Tingting Lin: School of Electrical and Information Engineering, Shanghai Jiao Tong University, Shanghai 200240, China
Hongguang He: Jiyang College of Zhejiang, A&F University, Shaoxing 311800, China

Sustainability, 2021, vol. 13, issue 8, 1-17

Abstract: This article considers the competition between the propagation of traditional product information and innovative green product information, and it proposes a hybrid model with advertisement and promotion strategies. On this basis, an innovation green product information propagation model is developed through the optimization of the advertisement strategies of the adopters of innovative green product information and the promotion strategies of the adopters of traditional product information, according to Pontryagin’s maximum principle to seek the optimal strategies for maximizing the influence of innovative green product information, and using numerical calculations to simulate the propagation state of product information. The results show that advertisement strategies play a decisive role in the propagation of innovative green product information in the market. If the promotion strategies are also considered, the propagation effect of innovative green product information will be more effective.

Keywords: advertisement strategies; promotion strategies; innovative green product information; traditional product information; optimal control (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2021
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