Changing the Perception of Business Values in the Perspective of Environmental Sustainability

Mária Demjanovičová and Michal Varmus
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Mária Demjanovičová: Faculty of Management Science and Informatics, University of Žilina, 010 26 Žilina, Slovakia
Michal Varmus: Faculty of Management Science and Informatics, University of Žilina, 010 26 Žilina, Slovakia

Sustainability, 2021, vol. 13, issue 9, 1-18

Abstract: This study provides an overview of practical approaches to sustainability and its communication to the public in the business sector. The research presented in this article is focused on perceived sustainability in micro and small enterprises in Slovakia through research of business models used by these enterprises using a qualitative approach. The aim is to provide a general view on this topic and to prepare the basis for a sustainable business model composed of the values of society in micro and small businesses in Slovakia. The research consists of two phases—research in the field of business environment through personal interviews with entrepreneurs (examination of parameters: locality, waste management, ecological components, minimization of waste) and research of consumers’ perceived values within the perception of environmental problems. Businesses perceive the seriousness and necessity of solving the problem. Entrepreneurs from the micro and small segments perceive the high importance of solving elements of sustainability. They mentioned the minimization of waste as the most important element, the highest value on the scale (5) was marked by up to 85% of respondents. From a customer survey, it is possible to assess that almost 86% of respondents in this case feel that global problems are affecting them personally and at the same time more than 62% of them believe that they can influence the offerings of companies through their purchases and support sustainability in the business environment.

Keywords: sustainability; perceived value of sustainability; sustainable business model; value parameters; social responsibility (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (3)

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Persistent link: https://EconPapers.repec.org/RePEc:gam:jsusta:v:13:y:2021:i:9:p:5226-:d:550185

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