Urban Tourism Destination Image Perception Based on LDA Integrating Social Network and Emotion Analysis: The Example of Wuhan

Xu Chen, Jun Li, Wenxin Han and Shudong Liu
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Xu Chen: School of Information and Safety Engineering, Zhongnan University of Economics and Law, Wuhan 430037, China
Jun Li: School of Information and Safety Engineering, Zhongnan University of Economics and Law, Wuhan 430037, China
Wenxin Han: School of Information and Safety Engineering, Zhongnan University of Economics and Law, Wuhan 430037, China
Shudong Liu: School of Information and Safety Engineering, Zhongnan University of Economics and Law, Wuhan 430037, China

Sustainability, 2021, vol. 14, issue 1, 1-15

Abstract: Tourism destination image perception aims to depict the urban tourism image from the perspective of the perception of tourists, which, therefore, sheds new light on the advancement and innovation of urban tourism. The model proposed in this study can effectively describe the image perception of a tourism destination, with its research conclusions providing a vital referential basis for the sustainable development of urban tourism. Combined with LDA, we construct the research framework of tourism destination image perception and then take the online comments of popular scenic spots in Wuhan on Ctrip Travel as an example. The results show that four aspects are included in tourists’ perception of the city image of Wuhan: experience, history culture, leisure service, and tourist destination. Among them, the social network of the experience dimension is most closely related. In addition, emotion analysis illustrates that tourists’ emotional tendencies tend to be positive under the four perceptual dimensions.

Keywords: urban tourism; latent dirichlet allocation (LDA); social network analysis (SNA); emotion analysis; image perception (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2021
References: View complete reference list from CitEc
Citations: View citations in EconPapers (4)

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