Destination Familiarity and Perceived Attractiveness of Four Polish Tourism Cities

Mariusz Szubert, Witold Warcholik and Michał Żemła
Additional contact information
Mariusz Szubert: Department of Tourism and Regional Studies, Pedagogical University in Cracow, 30-084 Cracow, Poland
Witold Warcholik: Department of Tourism and Regional Studies, Pedagogical University in Cracow, 30-084 Cracow, Poland
Michał Żemła: Department of Tourism and Regional Studies, Pedagogical University in Cracow, 30-084 Cracow, Poland

Sustainability, 2021, vol. 14, issue 1, 1-18

Abstract: Destination familiarity has been analyzed for many years as an important factor influencing the perceived attractiveness of a destination and its image. However, previous research has concentrated on this relation considering familiarity with a destination as a whole, while the issue of familiarity with particular elements of a destination has not been explored. The current research aimed to detect if and how familiarity with three selected elements of a destination, namely, tangible tourism attractions, events, and traditional cuisine and dishes, impacts the perceived attractiveness of a city destination. The research was conducted using the following four Polish cities as examples: Gdańsk, Katowice, Łódź, and Wrocław. The research questionnaire was distributed among the citizens of another Polish city—Krakow. Over 200 responses were received. The results show that familiarity with tangible attraction was correlated with high perceived attractiveness of a destination, while the other two factors did not impact the level of perceived attractiveness. The results were achieved on the basis of the indication of several scientific and practical conclusions.

Keywords: destination familiarity; destination image; perceived attractiveness; city tourism; tourism attractions (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2021
References: View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
https://www.mdpi.com/2071-1050/14/1/128/pdf (application/pdf)
https://www.mdpi.com/2071-1050/14/1/128/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:gam:jsusta:v:14:y:2021:i:1:p:128-:d:709578

Access Statistics for this article

Sustainability is currently edited by Ms. Alexandra Wu

More articles in Sustainability from MDPI
Bibliographic data for series maintained by MDPI Indexing Manager ().