Consumer Ethnocentrism and Country of Origin: Effects on Online Consumer Purchase Behavior in Times of a Pandemic

Luis José Camacho, Patricio Ramírez-Correa and Cristian Salazar-Concha
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Luis José Camacho: School of Business, SUNY Empire State College, College Road, Selden, NY 11784, USA
Cristian Salazar-Concha: Faculty of Economic and Administrative Sciences, Administration Institute, Universidad Austral de Chile, Independencia 631, Valdivia 5110566, Chile

Sustainability, 2021, vol. 14, issue 1, 1-16

Abstract: Electronic commerce has shown exponential growth over the past decade, but the impact of COVID-19 has exceeded all expectations. Based on the theory of planned behavior, this paper aims to investigate the relationship between consumer ethnocentrism and internet purchase behavior in times of pandemics. Data was collected from 294 online purchasers, and the analysis was conducted utilizing a Partial Least Squares Structural Equation Modeling approach. The results indicate no significant impact on the relationship between the planned online purchase behavior and the country of origin when consumers face a health crisis. Additionally, the outcomes show that attitude toward online shopping positively affects online purchase behavior.

Keywords: ethnocentrism; country of origin; internet purchasing behavior; PLS-SEM; COVID-19 (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (4)

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