The Influence of Cognitive Styles as Promoters of Entrepreneurial Orientation and Intrapreneurship as Drivers of Innovation: The Case of Pharmacy Professionals in Portugal

Sílvia Rebelo, Carla Susana Marques and Gina Santos
Additional contact information
Sílvia Rebelo: Department of Economics Sociology and Management, University of Trás-os-Montes e Alto Douro, 5000 Vila Real, Portugal
Carla Susana Marques: Department of Economics Sociology and Management, University of Trás-os-Montes e Alto Douro & CETRAD Research Center, 5000 Vila Real, Portugal
Gina Santos: Lusófona University & CETRAD Research Center, 5000 Vila Real, Portugal

Sustainability, 2021, vol. 14, issue 1, 1-18

Abstract: Innovation in the community pharmacy field has extreme importance in building customer loyalty and competitiveness and, during the COVID-19 pandemic, its value was even more noted. Thus, in this study, we aimed to assess the influence of cognitive styles (rational and intuitive) on individual entrepreneurial orientation and intrapreneurship and how they impact innovation. A questionnaire was applied to 209 community pharmacy professionals in Portugal during the COVID-19 pandemic, and PLS-SEM was used to statistically analyze the data obtained. For the results, we perceived those cognitive styles’ (rational and intuitive) impact on individual entrepreneurial orientation and partially on intrapreneurship, and this innovation is explained by individual entrepreneurial orientation and intrapreneurship. For the theoretical implications, we have contributed to the advancement of knowledge by establishing and understanding the relationship between the different dimensions suggested and, at the practical level for management, we have perceived where to act at the individual level, to improve innovation and provide suggestions in the directions suggested here. This study is original and innovative because there are no general studies in the literature that have related all the dimensions addressed here, and there is little current research in the community pharmacy field.

Keywords: cognitive style; individual entrepreneurial orientation; intrapreneurship; innovation; community pharmacy; COVID-19 (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2021
References: Add references at CitEc
Citations:

Downloads: (external link)
https://www.mdpi.com/2071-1050/14/1/368/pdf (application/pdf)
https://www.mdpi.com/2071-1050/14/1/368/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:gam:jsusta:v:14:y:2021:i:1:p:368-:d:714334

Access Statistics for this article

Sustainability is currently edited by Ms. Alexandra Wu

More articles in Sustainability from MDPI
Bibliographic data for series maintained by MDPI Indexing Manager ().