Responsible Consumer Behavior: Driving Factors of Pro-Environmental Behavior toward Post-Consumption Plastic Packaging

Widayat Widayat, Ardik Praharjo, Viajeng Purnama Putri, Sri Nastiti Andharini and Ilyas Masudin
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Widayat Widayat: Faculty of Economics and Business, University of Muhammadiyah Malang, Malang 65145, Indonesia
Ardik Praharjo: Faculty of Economics and Business, University of Muhammadiyah Malang, Malang 65145, Indonesia
Viajeng Purnama Putri: Faculty of Economics and Business, University of Muhammadiyah Malang, Malang 65145, Indonesia
Sri Nastiti Andharini: Faculty of Economics and Business, University of Muhammadiyah Malang, Malang 65145, Indonesia
Ilyas Masudin: Industrial Engineering Department, University of Muhammadiyah Malang, Malang 65144, Indonesia

Sustainability, 2021, vol. 14, issue 1, 1-19

Abstract: This quantitative investigation aims to test the model of responsible consumption behavior (RCB). The specific purpose is to examine the relationship of pro-environmental behavior, attitudes, norms, intention, and awareness using the theory of planned behavior as an underlying theoretical framework. A multistage sampling technique was used to select people (n = 665). Data were collected using a self-administered questionnaire from sample respondents. The data were analyzed using structural equation modeling (SEM)–partial least square (PLS). The findings revealed that attitudes, norms, and awareness all have a role in predicting the intention to engage in post-consumer plastic packaging activity. This finding supports the theory of planned behavior, and it can be extended to explain environmental behavior by adding a reasonable variable.

Keywords: awareness; attitude; social norm; responsible behavior; plastics; post-consumption (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2021
References: Add references at CitEc
Citations: View citations in EconPapers (2)

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