The Effects of the Crisis Management Skills and Distance Education Practices of Universities on Student Satisfaction and Organizational Image

Ekrem Toklucu, Fatoş Silman, Selahattin Turan, Ramazan Atasoy and Ümit Kalkan
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Ekrem Toklucu: Department of Educational Science, Institute of Education and Research, Cyprus International University, Nicosia 99010, Cyprus
Fatoş Silman: Department of Educational Science, Institute of Education and Research, Cyprus International University, Nicosia 99010, Cyprus
Selahattin Turan: Department of Educational Administration, Faculty of Education, Uludağ University, Bursa 16059, Turkey
Ramazan Atasoy: Department of Basic Education, Faculty of Education, Harran University, Şanlıurfa 63050, Turkey
Ümit Kalkan: Department of Religious Education, Faculty of Islamic Sciences, Nothern Cyprus Unit, Social Sciences University of Ankara, Nicosia 99010, Cyprus

Sustainability, 2022, vol. 14, issue 10, 1-23

Abstract: In the present study, the purpose was to determine the direct and indirect effects of the crisis management skills and distance education practices of universities on student satisfaction and organizational image in the continuing Coronavirus pandemic. To conduct the study, a questionnaire was applied to 467 students who had to receive compulsory distance education at TRNC universities during the pandemic process. The relation levels between the crisis management and distance education practices of universities, corporate image, student satisfaction, and direct and indirect effects between the variables, were designed with a structural equation modeling by forming hypotheses according to the sub-dimensions of the student satisfaction scale. The findings of the study showed that as the crisis management of the university administrations in the pandemic process was perceived positively by the students, their organizational image and satisfaction increased. However, it was detected that there was a lower level of relationship between attitudes towards distance learning and crisis management, and that this had a limited effect on student satisfaction. It was concluded that the structural equation model can be used to explain the causal relationship between the variables. The study also showed that the determinants of organizational image and student satisfaction in education must be understood better and that universities must review their crisis management and distance education practices and develop new service plans.

Keywords: crisis management; organizational image; student satisfaction; distance education; COVID-19 (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (3)

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