Proposal of New Strategies for Smart Tourism Destinations in the Challenging New Reality: A Commitment to the Technology–Sustainability Binomial

Mercedes Raquel García Revilla, Javier Perogil Burgos, Carmen Sarah Einsle and Olga Martinez Moure
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Mercedes Raquel García Revilla: Department of Tourism, Madrid Open University (UDIMA), 28400 Collado Villalba, Spain
Javier Perogil Burgos: Department of Economics, Universidad de Huelva, 21003 Huelva, Spain
Carmen Sarah Einsle: Department of Economics and Business Sciences, Universidad Nacional de Educación a Distancia (UNED), 28015 Madrid, Spain
Olga Martinez Moure: Department of Tourism, Madrid Open University (UDIMA), 28400 Collado Villalba, Spain

Sustainability, 2022, vol. 14, issue 10, 1-15

Abstract: This paper aimed to investigate the response of smart tourism destinations (STDs) to the COVID-19 crisis, specifically regarding sustainability, which—along with information, new technologies, and governance—is a key element of STDs. First, we conducted a brief literature review regarding tourism sustainability. Secondly, we performed a case study of several STDs to determine the sustainable actions implemented in response to the current crisis, the results of which are presented in this paper. Thirdly, we assessed these STDs’ primary sustainability actions and developed a strategy proposal that can be followed by destinations in similar situations. This proposal is intended to be evaluated by the studied STDs for validation or adaptation. Far from a definitive solution, our proposal was designed as one possible tool to avoid the disorganisation and uncertainty suffered in crisis situations such as the COVID-19 pandemic.

Keywords: tourism sustainability; smart tourism destination; COVID-19; tourism; tourism intelligence; sustainability; smart destination (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (3)

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