Does Contextual Factor Influence Travelers’ Towel Reuse Behavior? Insights from Circular Economy

Farrukh Rafiq, Mohd Adil and Mohd Sadiq
Additional contact information
Farrukh Rafiq: Department of Business Administration, College of Administrative and Financial Sciences, Jeddah-M Campus, Saudi Electronic University, Riyadh 11673, Saudi Arabia
Mohd Adil: Department of Management Studies, NIT Hamirpur, Hamirpur 177005, India
Mohd Sadiq: Department of Marketing, University of Otago, Dunedin 9016, New Zealand

Sustainability, 2022, vol. 14, issue 10, 1-16

Abstract: This study examines the role of environmental knowledge, perceived consumer effectiveness, and willingness to sacrifice on travelers’ towel reuse behavior. Additionally, it tests whether environmental consciousness moderates the effect of environmental knowledge, perceived consumer effectiveness, willingness to sacrifice, and attitude towards towel reuse on actual towel reuse behavior. The proposed research model was tested using Amazon Mechanical Turk data. Using partial least square structural equation modelling, we analyzed the hypotheses. The results demonstrate that environmental knowledge, perceived consumer effectiveness, and willingness to sacrifice have significant influences on travelers’ towel reuse behavior. Additionally, findings about environmental consciousness indicate that high levels of environmental consciousness can help bridge the attitude-behavior gap. To bridge the gap between travelers’ attitude and behavior, managers should develop communication strategies to raise awareness and a sense of responsibility among them.

Keywords: perceived consumer effectiveness; circular economy; towel reuse; willingness to sacrifice; environmental consciousness; environmental knowledge (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

Downloads: (external link)
https://www.mdpi.com/2071-1050/14/10/6155/pdf (application/pdf)
https://www.mdpi.com/2071-1050/14/10/6155/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:gam:jsusta:v:14:y:2022:i:10:p:6155-:d:818989

Access Statistics for this article

Sustainability is currently edited by Ms. Alexandra Wu

More articles in Sustainability from MDPI
Bibliographic data for series maintained by MDPI Indexing Manager ().