Organizational Innovativeness in the Circular Economy: The Interplay of Innovation Networks, Frugal Innovation, and Organizational Readiness

Zahid Yousaf, Daniela Mihai, Umair Tanveer, Mădălina Brutu, Smaranda Toma and Sheikh Muhammad Zahid
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Zahid Yousaf: Higher Education Department, Government College of Management Sciences, Mansehra 23100, Pakistan
Daniela Mihai: Department of Management and Business Administration, University of Pitesti, 110040 Pitesti, Romania
Umair Tanveer: School of Management, University of Bristol, Bristol BS8 1PY, UK
Mădălina Brutu: Department of Management and Business Administration, University of Pitesti, 110040 Pitesti, Romania
Smaranda Toma: Department of Management and Business Administration, Faculty of Economics and Law, University of Pitesti, 110040 Pitesti, Romania
Sheikh Muhammad Zahid: Business School Southlands College, University of Roehampton, London SW15 5SL, UK

Sustainability, 2022, vol. 14, issue 11, 1-13

Abstract: Due to technological advancements, all types of businesses confront new opportunities. In the contemporary era of technology, innovation performs a key role in successful commercial landscape operations. Therefore, this research was conducted to examine the effect of the innovation network (IN) on organizational innovativeness (OI). Moreover, the mediating effects of frugal innovation (FI) and the moderating role of organizational readiness (OR) have also been examined. Data collection through a cross-sectional method was conducted for this study from SMEs. Some 442 managers and owners provided correct responses, which were used for further analysis. SEM was used for testing the hypotheses of the current study. The results showed that the innovation network positively affects organizational innovativeness. Furthermore, the outcomes also validated that frugal innovation plays a mediating role between the innovation network and the organizational innovativeness link. The SMEs working in the circular economy are mainly dependent on their innovative activities/actions. In the current dynamic scenario, the survival of SMEs is linked to continuous organizational innovativeness in their products/services.

Keywords: organizational innovativeness; circular economy; innovation networks; frugal innovation; organizational readiness (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (4)

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