Destination Personality and Behavioral Intention in Hainan’s Golf Tourism during COVID-19 Pandemic: Mediating Role of Destination Image and Self-Congruity

Shuai Zhang, Kyungsik Kim, Brain H. Yim, Boram Hyun and Weiqi Chai
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Shuai Zhang: College of Physical Education, Jilin Normal University, Siping 136099, China
Kyungsik Kim: Department of Sport & Leisure Studies, Hoseo University, Asan-si 31499, Korea
Brain H. Yim: Department of Foundations, Leadership and Administration, Kent State University, Kent, OH 44240, USA
Boram Hyun: Department of Dance, Korean National Sport University, Seoul 05541, Korea
Weiqi Chai: College of Physical Education, Jilin University, Changchun 130012, China

Sustainability, 2022, vol. 14, issue 11, 1-17

Abstract: The aim of this study was (a) to investigate the relationship between destination personality (DP), destination image (DI), self-congruity (SC), and behavioral intention (BI) in the context of golf tourism and (b) to examine the mediating roles of DI and SC in the relationship between DP and BI. We collected valid data about 519 golf tourists who visited Hainan, China in 2021. The results show that DP positively affected DI, DP positively affected BI, DP positively affected SC, SC positively affected BI, and DI positively affected BI. In addition, DI positively mediated the relationship between DP and BI, and SC positively mediated the relationship between DP and BI. The findings enrich the tourism literature, contribute to the exploration of golf tourism theory, and provide recommendations for golf tourism researchers and marketers.

Keywords: golf tourism; destination personality; destination image; self-congruity; behavioral intention (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

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