The Role of CSR in Promoting Energy-Specific Pro-Environmental Behavior among Hotel Employees

Qinghua Fu, Wafa Ghardallou, Ubaldo Comite, Irfan Siddique, Heesup Han, Juan Manuel Arjona-Fuentes and Antonio Ariza-Montes
Additional contact information
Qinghua Fu: Department of Business Administration, Moutai Institute, Zunyi 563000, China
Wafa Ghardallou: Department of Accounting, College of Business Administration, Princess Nourah bint Abdulrahman University, P.O. Box 84428, Riyadh 11671, Saudi Arabia
Ubaldo Comite: Department of Business Sciences, University Giustino Fortunato, 82100 Benevento, Italy
Irfan Siddique: Faculty of Management Studies, University of Central Punjab, Lahore 54000, Pakistan
Heesup Han: College of Hospitality and Tourism Management, Sejong University, 98 Gunja-Dong, Gwanjin-Gu, Seoul 143-747, Korea
Juan Manuel Arjona-Fuentes: Department of Quantitative Methods, Faculty of Economics and Business Sciences, Universidad Loyola Andalucía, C/Escritor Castilla Aguayo 4, 14004 Córdoba, Spain
Antonio Ariza-Montes: Social Matters Research Group, Universidad Loyola Andalucía, C/Escritor Castilla Aguayo 4, 14004 Córdoba, Spain

Sustainability, 2022, vol. 14, issue 11, 1-19

Abstract: Mitigating environmental crises requires efforts to reduce carbon emission at every level and segment of an economy. In this respect, the energy sector is blamed for increasing greenhouse gas emissions (GHG) throughout the globe. Specifically, it was specified that electrical energy contributes to 35% of the world’s GHG emissions. Without a doubt, the topics related to clean and green energies remained a part of academic discussion; however, a critical knowledge gap exists in most studies. That is, most of the prior literature focused only on the production side (supply side) of electrical energy, neglecting the consumption side (consumption at the level of individuals). Given that a significant amount of electricity has been consumed by the individuals in buildings (homes, offices, or others) for heating and cooling purposes, it is important to promote a target-specific (energy-specific) pro-environmental behavior (TSPEB) of individuals. However, such a debate did not receive any significant attention previously. Further, psychological factors such as employees’ environmental commitment (EEC) and green self-efficacy (GSE) were identified as critical mediators to drive different employees’ outcomes, but the mediating effect of EEC and GSE was not tested earlier to foster TSPEB in a CSR framework. The data for the current work were collected from employees of different hotels in a developing country by employing a survey strategy ( n = 383). The structural equation modeling was used to analyze the data, which confirmed that hospitality employees’ CSR perceptions could improve TSPEB. The statistical results also confirmed the significant mediating effects of EEC and GSE. The finding of this study will help the hospitality sector to improve its efforts for de-carbonization by improving the energy consumption behavior of employees as an outcome of CSR.

Keywords: target-specific pro-environmental behavior; CSR; hospitality; environmental commitment; green self-efficacy (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

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