A Taxonomy of Social-Network-Utilization Strategies for Emerging High-Technology Firms

Carla Riverola, Ozgur Dedehayir and Francesc Miralles
Additional contact information
Carla Riverola: Department of Business Strategy and Innovation, Griffith University, Nathan 4111, Australia
Ozgur Dedehayir: Faculty of Business and Law, Queensland University of Technology, Brisbane 4000, Australia
Francesc Miralles: Department of Management and Technology, Ramon Llull University, 08022 Barcelona, Spain

Sustainability, 2022, vol. 14, issue 12, 1-14

Abstract: Lack of network transparency limits entrepreneurs’ effective utilization of their networks for resource acquisition. Virtual platforms (e.g., SNS-Social Networking Sites) have the potential to leverage entrepreneurial networks. The purpose of this study is to understand why and how technology-based entrepreneurs use social media to effectively access resources and, in turn, shed light on how they overcome network transparency in the early stages of their new venture formation process. Through in-depth interviews with the (co-) founders of 18 technology-based start-ups, this work reports a four-way taxonomy of strategic use of SNS. This research provides new theoretical insights for the technoentrepreneurship literature and reports practical insights for entrepreneurs on how to use social media effectively. Furthermore, this work is a guide for future research looking at digital literacy in entrepreneurship.

Keywords: technology entrepreneurship; social network; digital skills; social media; qualitative research (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://www.mdpi.com/2071-1050/14/12/6961/pdf (application/pdf)
https://www.mdpi.com/2071-1050/14/12/6961/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:gam:jsusta:v:14:y:2022:i:12:p:6961-:d:833340

Access Statistics for this article

Sustainability is currently edited by Ms. Alexandra Wu

More articles in Sustainability from MDPI
Bibliographic data for series maintained by MDPI Indexing Manager ().