The Mexican Ecological Conscience: A Predictive Model

Jessica Müller-Pérez, Ángel Acevedo-Duque, Gonzalo R. Llanos-Herrera, Elizabeth Emperatriz García-Salirrosas, Luiz Vicente Ovalles-Toledo, Lidyeth Azucena Sandoval Barraza and Rina Álvarez-Becerra
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Jessica Müller-Pérez: Faculty of Commerce and Administration, Universidad Autónoma de Tamaulipas, Matamoros SN, Zona Centro, Ciudad Victoria 87000, Mexico
Ángel Acevedo-Duque: Programa Doctorado Ciencias Sociales, Universidad Autónoma de Chile, Santiago 7500912, Chile
Gonzalo R. Llanos-Herrera: School of Economics and Business, Universidad Finis Terrae, Santiago 7501015, Chile
Elizabeth Emperatriz García-Salirrosas: Faculty of Management Science, Universidad Autónoma del Perú, Lima 15842, Peru
Luiz Vicente Ovalles-Toledo: Faculty of Accounting and Administration, Autonomous University of Sinaloa, Culiacán 80020, Mexico
Lidyeth Azucena Sandoval Barraza: Faculty of Accounting and Administration, Autonomous University of Sinaloa, Culiacán 80020, Mexico
Rina Álvarez-Becerra: Graduate School, Universidad Nacional Jorge Basadre Grohmann, Tacna 23001, Peru

Sustainability, 2022, vol. 14, issue 12, 1-11

Abstract: Recently, the number of Mexicans who buy sustainable products has been increasing, which has led to sustainable trade. Therefore, the objective of this study is to determine which variables have a greater effect on Mexicans’ intention to buy green products, their ecological awareness, or moral obligation, and, in turn, to determine the degree to which moral obligation is affected by ecological awareness. A sample of 690 Mexicans was obtained, and a PLS–SEM model was applied for data analysis. The results confirmed that both a moral obligation and ecological awareness explain the intention to purchase green products, with ecological awareness contributing the most to the intention. Furthermore, the findings showed that moral obligation is affected by ecological awareness. The originality of the article is that it contributes to the consumer behavior literature by providing an insight for companies that manufacture sustainable products to understand and promote environmentally conscious consumer behavior. However, there are some limitations that can be addressed in future research.

Keywords: sustainability; ecological awareness; moral obligation; purchase intention (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (4)

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