Analysis of Factors for Korea’s Export Companies to Respond to Trade Remedies: Mediation Effect of Fairness Perception

Minjae Kim and Myongsop Pak
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Minjae Kim: Department of Business School, Sungkyunkwan University, Seoul 03063, Korea
Myongsop Pak: Department of Global Business Administration, Sungkyunkwan University, Seoul 03063, Korea

Sustainability, 2022, vol. 14, issue 13, 1-25

Abstract: This study analyzes the factors that enable Korea’s export companies, governments, and associations to effectively respond to the trade remedies represented by unilateral trade negotiation strategies. For this purpose, a research model was established through a deductive theoretical extension of organizational behavior theory, which can be applied directly by enterprises and related organizations. According to the results, factors that are both internal and external to a firm have a positive influence in reinforcing its capacity to respond to trade remedies. As a result, it was concluded that the reinforcement of response capacity leads to the qualitative and quantitative development of companies. This direct causal path confirmed the validity of the hypothesis that a manager’s fairness perception in trade remedies would represent leadership in organizational behavior theory. Thus, leadership was found to have a partial mediating effect between the two factors, thereby enhancing the causal relationship’s explanatory power and statistical significance.

Keywords: fair trade; fairness perception; norm; organizational behavior; trade remedy (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2022
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