Risk Aversion of B2C Cross-Border e-Commerce Supply Chain

Li Zhou, Jingjing Wang, Feng Li, Yan Xu, Jie Zhao and Jiafu Su
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Li Zhou: School of Information, Beijing Wuzi University, Beijing 101149, China
Jingjing Wang: School of Information, Beijing Wuzi University, Beijing 101149, China
Feng Li: School of Information, Beijing Wuzi University, Beijing 101149, China
Yan Xu: School of Economics and Management, Xidian University, Xi’an 710126, China
Jie Zhao: School of Information, Beijing Wuzi University, Beijing 101149, China
Jiafu Su: School of Management Science and Engineering, Chongqing Technology and Business University, Chongqing 402160, China

Sustainability, 2022, vol. 14, issue 13, 1-22

Abstract: In recent years, with the booming development of the B2C cross-border e-commerce industry, the supply chain of B2C cross-border e-commerce faces many potential risk factors, which must be prevented. To solve this problem, this paper studies the supply chain risk factors of B2C cross-border e-commerce and puts forward avoidance strategies. First, the fitness network model of a dual local world is constructed by combining the fitness model with the local world model. Then, the fitness network model of the dual local world is verified by the risk dynamics simulation model to fit the actual network situation. On this basis, the SIRS virus transmission model is constructed to simulate the risk transmission of the B2C cross-border e-commerce supply chain, and the evaluation index system of the supply chain risk immunity ability and external risk intensity are established according to the supply chain risk immunity ability and external risk intensity. AHP is used to calculate the factors that have the greatest influence on supply chain risk immunity and external risk intensity. The results show that: from the point of view of the enterprise’s own risk immunity, it is more necessary to ensure the stability of the company’s capital and to establish a perfect risk monitoring and coping mechanism to avoid risks. From the perspective of enterprise external risk intensity, the risk should be avoided from two aspects of transaction security and logistics.

Keywords: cross-border e-commerce; risk communication; local world model; fitness model; SIRS model (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2022
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