Government Participation in Supply Chain Low-Carbon Technology R&D and Green Marketing Strategy Optimization

Nan Li, Mingjiang Deng, Hanshu Mou, Deshan Tang, Zhou Fang, Qin Zhou, Changgao Cheng and Yingdi Wang
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Nan Li: College of Water Conservancy and Hydropower Engineering, Hohai University, Nanjing 211100, China
Mingjiang Deng: College of Water Conservancy and Hydropower Engineering, Hohai University, Nanjing 211100, China
Hanshu Mou: Huai’an Water Ecology Construction Service Center, Huai’an 223001, China
Deshan Tang: College of Water Conservancy and Hydropower Engineering, Hohai University, Nanjing 211100, China
Zhou Fang: Business School, Hohai University, Nanjing 211100, China
Qin Zhou: Business School, Hohai University, Nanjing 211100, China
Changgao Cheng: Business School, Hohai University, Nanjing 211100, China
Yingdi Wang: School of Nursing and Public Health, Yangzhou University, Yangzhou 223001, China

Sustainability, 2022, vol. 14, issue 14, 1-27

Abstract: This paper uses the differential game approach to construct a model of cooperative emission reduction involving the government, manufacturing firms, and retail firms under different power structures. It is found that the dominant player receives more subsidies; the development of a mechanism for horizontal technology R&D among enterprises can reduce the financial pressure on the government to implement compensation strategies and improve the effectiveness and performance of supply chain emission reduction; and the government can develop differentiated subsidy schemes to achieve Pareto optimality in the supply chain and environmental performance based on different game strategies and revenue-sharing agreements by enterprises.

Keywords: emission-reduction technology development; green marketing; government involvement; low-carbon supply chain (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

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