The Effect of Knowledge Management on the Sustainability of Technology-Driven Businesses in Emerging Markets: The Mediating Role of Social Media

Mehdi Tajpour, Elahe Hosseini, Maliheh Mohammadi and Behrooz Bahman-Zangi
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Mehdi Tajpour: Department of Industrial Management, Faculty of Management, University of Tehran, North Kargar Avenue, Tehran 1411713114, Iran
Elahe Hosseini: Department of Business Administration, Faculty of Economics, Management & Accounting, Yazd University, Yazd 8915818411, Iran
Maliheh Mohammadi: Department of Entrepreneurship, Faculty of Entrepreneurship, University of Tehran, Tehran 1439813141, Iran
Behrooz Bahman-Zangi: Department of Entrepreneurship, Faculty of Entrepreneurship, University of Tehran, Tehran 1439813141, Iran

Sustainability, 2022, vol. 14, issue 14, 1-15

Abstract: Sustainability is a fundamental principle for human resource management worldwide. This study aimed to examine the effect of knowledge management components on the sustainability of technology-driven businesses mediated by social media in emerging markets. This descriptive-correlational study was conducted in April 2022. The statistical population comprised 537 businesses, and the sample size (estimated using Cochran’s formula) was 224 research and development employees. A 25-item questionnaire scored on a 5-point Likert scale was administered to collect data, which were analyzed in SmartPLS 3. The findings showed that for technology-driven businesses to be in a sustainable environment, knowledge management components must be applied in all parts of the company. The application of knowledge management creates value and a sustainable competitive advantage in a dynamic environment. Furthermore, effective participation in the organizational social network can activate knowledge management and create value. Thus, knowledge acquisition through social media optimizes learning and ideation, and for technology-driven companies that lack resources, this acquisition enables development and sustainability in a dynamic environment.

Keywords: sustainability; social media; knowledge creation; competitive advantage; technology-driven businesses (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (17)

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