Relationship between Corporate Social Responsibility, Organizational Trust, and Corporate Reputation for Sustainable Performance

Xiaofei Yan, Juan Felipe Espinosa-Cristia, Kalpina Kumari and Lucian Ionel Cioca
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Xiaofei Yan: Bussiness School of Henan University of Engineering, Zhengzhou 451191, China
Juan Felipe Espinosa-Cristia: Departamento de Ingeniería Comercial, Universidad Técnica Federico Santa María, Valparaíso 2390123, Chile
Kalpina Kumari: Faculty of Department of Business Administration, Greenwich University, Karachi 75500, Pakistan
Lucian Ionel Cioca: Faculty of Engineering, Lucian Blaga University of Sibiu, Blv. Victoriei 10, 550024 Sibiu, Romania

Sustainability, 2022, vol. 14, issue 14, 1-15

Abstract: In the current study, the authors looked at how companies’ corporate social responsibility (CSR) initiatives affect their reputation in the community using the stakeholder theory. More specifically, it is claimed that CSR initiatives with a particular focus on employees help firms create employee trust, which is an essential component of organizational long-term sustainable performance. Administrative fairness as a boundary condition bolsters the relationship between corporate reputation and trust. A non-probability convenience sampling technique was used to poll Chinese restaurant managers and non-managers on a 5-point Likert scale. Structural equation modeling was used to conduct structural analyses. CSR is a significant predictor of business reputation in the Chinese restaurant industry. It has also been discovered that trust in the organization is a partial mediator between the two. Furthermore, the data show that organizational justice moderates trust in the organization and the company’s reputation. This research examines the relationship between internal stakeholders’ perceptions of CSR activities and the company’s reputation, i.e., employees, for the first time. The findings provide vital information for restaurant management to boost their reputation in the market by engaging in E-CSR activities to strengthen their internal stakeholders.

Keywords: organizational justice; organizational trust; corporate reputation; corporate social responsibility; restaurant industry; employee relationship (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

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