Enhancing Sustainable Development: Examining Factors That Foster Creativity and Productivity in Organizations

Ivana Marić, Ana Aleksić and Maja Knežević
Additional contact information
Ivana Marić: Faculty of Economics & Business, University of Zagreb, 10000 Zagreb, Croatia
Ana Aleksić: Faculty of Economics & Business, University of Zagreb, 10000 Zagreb, Croatia
Maja Knežević: Faculty of Economics & Business, University of Zagreb, 10000 Zagreb, Croatia

Sustainability, 2022, vol. 14, issue 15, 1-9

Abstract: Innovation and creativity in organizations are becoming imperative to their advancement. These two categories are shaping the new culture of innovation, which managers should take into account when trying to maintain the sustainable development of their organizations. This paper examines the contribution of management practice, organizational motivation and resources as the important factors for fostering creativity and innovation in organizations and their effects on productivity. Empirical research using the KEYS methodology was conducted on a sample of employees from innovation-driven organizations. The research results show a positive and significant effect of creativity on organizational productivity. At the same time, the research reveals that challenging tasks, as an element of management practice, and realistic workload pressure, as a resource, strongly contribute to organizational productivity. The paper extends current knowledge on the contribution of management practice, organizational motivation, and resources as factors important for fostering creativity in organizations. Furthermore, the paper contributes by providing a deeper theoretical insight into the concept of the culture of innovation and creativity in an organizational environment.

Keywords: sustainable development; innovation; creativity; culture of innovation (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://www.mdpi.com/2071-1050/14/15/9094/pdf (application/pdf)
https://www.mdpi.com/2071-1050/14/15/9094/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:gam:jsusta:v:14:y:2022:i:15:p:9094-:d:870990

Access Statistics for this article

Sustainability is currently edited by Ms. Alexandra Wu

More articles in Sustainability from MDPI
Bibliographic data for series maintained by MDPI Indexing Manager ().