The Evolution of Enterprise Gamification in the Digital Era and the Role of Value-Based Models

Ibelema Sam-Epelle, Olakunle Olayinka and Peter Jones
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Ibelema Sam-Epelle: The Business School, University of Gloucestershire, Cheltenham GL50 2RH, UK
Olakunle Olayinka: Department of Computer Science, University of Sheffield, Sheffield S10 2TN, UK
Peter Jones: The Business School, University of Gloucestershire, Cheltenham GL50 2RH, UK

Sustainability, 2022, vol. 14, issue 15, 1-13

Abstract: Gamification’s adoption in the enterprise today is on the rise and provides benefits such as customer loyalty and increased employee engagement. In this article, the use of gamification in the enterprise is assessed in seeking to understand how fully gamified systems differ from related concepts such as toys, playful designs, and serious games. Given the increasing interest in enterprise gamification, it is useful to evaluate how it has evolved and its acceptance via a multidisciplinary lens. It is also critical to assess frameworks and approaches applied in understanding the trend. The current article concludes that a value-oriented approach is needed for a more comprehensive understanding of enterprise gamification acceptance and users’ experience, particularly in today’s workforce that is largely dominated by millennials.

Keywords: gamification; enterprise gamification; technology acceptance models; value framework; conceptual model; digital transformation (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

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