A Model of Motivational and Technological Factors Influencing Massive Open Online Courses’ Continuous Intention to Use

Samer Ali Al-shami, Salem Aldahmani, Massila Kamalrudin, Nabil Hasan Al-Kumaim, Abdullah Al Mamun, Mohammed Al-shami and Mustafa Musa Jaber
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Samer Ali Al-shami: Institute of Technology Management and Entrepreneurship, Universiti Teknikal Malaysia Melaka, Melaka 76100, Malaysia
Salem Aldahmani: Institute of Technology Management and Entrepreneurship, Universiti Teknikal Malaysia Melaka, Melaka 76100, Malaysia
Massila Kamalrudin: Fakulti Teknologi Maklumat dan Komunikasi, Universiti Teknikal Malaysia Melaka, Melaka 76100, Malaysia
Nabil Hasan Al-Kumaim: Faculty of Technology Management and Technopreneurship, Universiti Teknikal Malaysia Melaka, Melaka 76100, Malaysia
Abdullah Al Mamun: Graduate School of Business, Universiti Kebangsaan Malaysia, Bangi 43600, Malaysia
Mohammed Al-shami: Yemen Faculty of Education, Sana’a University, Sana’a 1247, Yemen
Mustafa Musa Jaber: Department of Medical Instruments Engineering Techniques, Al-Turath University College, Baghdad 10021, Iraq

Sustainability, 2022, vol. 14, issue 15, 1-23

Abstract: Massive open online courses have been regarded as effective technological innovations that improve educational systems in the era of digitalisation. However, only 10% of the registered students complete their courses. This study aims to examine the motivational and technological factors and contextual features on students’ continuous intention to use. A questionnaire was gathered from 315 of students in the UAE and revealed that social motivational and technological factors driven by the technology acceptance model and technology task fit theory significantly influenced the students’ continuance intention to use. This study also revealed that contextual features including language use and course accreditation are important indicators determining students’ behaviours toward the use. Hence, this study proposed an integrative model to explain ways to improve continuance intention to use. This study contributes to the sustainable use of massive open online courses in developing countries through an integrative model.

Keywords: motivational; technological; factors; massive; open; online; courses; intention (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2022
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