Global Research Trends in Consumer Behavior and Sustainability in E-Commerce: A Bibliometric Analysis of the Knowledge Structure

Paulo Rita and Ricardo F. Ramos
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Paulo Rita: NOVA Information Management School (NOVA IMS), Universidade Nova de Lisboa, Campus de Campolide, 1070-312 Lisboa, Portugal
Ricardo F. Ramos: Instituto Politécnico de Coimbra, ESTGOH, Rua General Santos Costa, 3400-124 Oliveira do Hospital, Portugal

Sustainability, 2022, vol. 14, issue 15, 1-20

Abstract: Consumers are conscious of increasing online purchases and demand sustainable consumption friendly actions. Although there is increasing interest in this topic, the research status, development, and structure of consumer behavior and sustainability in e-commerce research is scarce. This study aims to analyze the intellectual, conceptual, and social knowledge of consumer behavior and sustainability in e-commerce research to generate new understandings. Data from 104 articles were collected from the Scopus database, and a bibliometric analysis was conducted. Results revealed a close relationship between the topic and city logistics, big data analysis, customer engagement, circular economy, online services, and omnichannel retail, showing the different research approaches and the transversal themes related to the topic. This study contributes to the sustainability academic research by identifying trends and suggesting future research topics.

Keywords: consumer behavior; sustainability; e-commerce; bibliometric (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (7)

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Persistent link: https://EconPapers.repec.org/RePEc:gam:jsusta:v:14:y:2022:i:15:p:9455-:d:878220

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