Towards Crowdfunding Performance through Crowdfunding Digital Platforms: Investigation of Social Capital and Innovation Performance in Emerging Economies

Zahid Yousaf, Obaddah Shakaki, Nicoleta Isac, Alina Cretu and Andrei Hrebenciuc
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Zahid Yousaf: Higher Education Department, Government College of Management Sciences, Mansehra 23100, Pakistan
Obaddah Shakaki: Department of Business Administration, Istanbul Sabahattin Zaim University, Istanbul 34303, Turkey
Nicoleta Isac: Department of Business Administration, Istanbul Sabahattin Zaim University, Istanbul 34303, Turkey
Alina Cretu: Department of Economics Doctrines and Communication, Bucharest University of Economics Studies, 010375 Bucharest, Romania
Andrei Hrebenciuc: Department of Economics and Economic Policies, Bucharest University of Economics Studies, 010375 Bucharest, Romania

Sustainability, 2022, vol. 14, issue 15, 1-12

Abstract: The current study aims to explore how different owners and investors use digitalcrowdfunding platforms for advertisement and selection of different projects. This connection enhances the number of effective projects and attracts the attention of various entrepreneurs for investment. This research examines the direct impact of the crowdfunding digital-platform on crowdfunding performance as well as the role of the social capital as a mediating variable and innovative performance as a moderating variable. A quantitative approach was used for data collection and analysis. The findings show that digitalcrowdfunding platforms can be predicted through crowdfunding performance. The outcomes show that innovative performance strengthens the relationship between crowdfunding digitalplatforms and crowdfunding performance. This research reveals how fundraisers can improve crowdfunding performance through crowdfunding digitalplatforms, social capital, and innovative performance. Social capital plays a critical role in the enhancement of crowdfunding performance.

Keywords: crowdfunding performance; crowdfunding digital platforms; social capital; innovation performance (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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