Decision-Making Factors in the Purchase of Ecologic Products

Radu Ciobanu, Claudia Țuclea, Luciana-Floriana Holostencu and Diana-Maria Vrânceanu
Additional contact information
Radu Ciobanu: Department of Finance, Bucharest University of Economic Studies, 010404 Bucharest, Romania
Luciana-Floriana Holostencu: Department of Tourism and Geography, Bucharest University of Economic Studies, 010404 Bucharest, Romania
Diana-Maria Vrânceanu: Department of Marketing, Bucharest University of Economic Studies, 010404 Bucharest, Romania

Sustainability, 2022, vol. 14, issue 15, 1-26

Abstract: This paper attempts to empirically investigate the main variables that might exert a significant influence over the green purchase decisions of a Romanian consumer. An online survey was conducted on a sample of 915 individuals. The objectives of the study aim to evaluate the influence of different types of variables (related to the person, the environment, the product and the reference group) on the decision to purchase green products. For data analysis, both descriptive statistics measurements and a logit regression model were used. One of the most important findings shows that there is a significant and positive relationship between environmental factors (e.g., pollution reduction, greenhouse effect reduction) and the decision to purchase organic products; furthermore, Romanian consumers are less willing to pay high prices for green products. By offering important information on new variables relevant for a deeper understanding of a consumer located in a green emerging market such as Romania, this study may be useful for both academics and companies that could be interested in entering new local markets.

Keywords: green products; purchase decision; environment; survey; regression (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
https://www.mdpi.com/2071-1050/14/15/9558/pdf (application/pdf)
https://www.mdpi.com/2071-1050/14/15/9558/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:gam:jsusta:v:14:y:2022:i:15:p:9558-:d:879543

Access Statistics for this article

Sustainability is currently edited by Ms. Alexandra Wu

More articles in Sustainability from MDPI
Bibliographic data for series maintained by MDPI Indexing Manager ().