Environmental Challenges and Green Innovation Strategy: A Vigorous Development of Greener Dynamics

Abdullah F. Alnaim, Nadia Abdelhamid Abdelmegeed Abdelwahed () and Bahadur Ali Soomro ()
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Abdullah F. Alnaim: Department of Management, College of Business, King Faisal University, P.O. Box 400, Al-Ahsa 31982, Saudi Arabia
Nadia Abdelhamid Abdelmegeed Abdelwahed: Department of Management, College of Business, King Faisal University, P.O. Box 400, Al-Ahsa 31982, Saudi Arabia
Bahadur Ali Soomro: Faculty of Applied and Human Sciences (FSGM), Universiti Malaysia Perlis (UniMAP), Kangar 01000, Perlis, Malaysia

Sustainability, 2022, vol. 14, issue 15, 1-18

Abstract: This study investigated the strengths of internal and external environmental challenges to the Green Innovation Strategy (GIS). This study tried, also, to observe GBIS’ predictive power of on Green Organizational Identity (GOI), Green Innovation (GI) and Green Creativity (GC). The researchers gathered the cross-sectional data from the top managers of Saudi Arabia’s manufacturing industries. We employed a Structural Equation Model (SEM) to obtain the outcomes to form the data. This study’s findings demonstrate that external pressures, such as Policy Pressure (PP) and Market Pressure (MP) and internal driving forces such as Innovation Resources (IR) and Innovation Capability (IC), have a positive and significant effect on GIS. This study’s findings demonstrate, also, that GIS has a positive and significant effect on GOI, GI and GC. Finally, this study’s findings show that GOI is a considerable predictor of GI and GC. This study’s findings provide the path for policymakers to formulate Environmental Regulations (ER) and laws regarding pressure and incentive regulations. Finally, and more particularly in the context of Gulf countries, this study’s findings contribute to the literature on green management, innovation and Environmental Management (EM).

Keywords: environmental challenges; green innovation strategy; green organizational identity; green innovation; green creativity; innovation resources; innovation capability (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (6)

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