Green Customer and Supplier Integration for Competitive Advantage: The Mediation Effect of Sustainable Product Innovation

Abdulkareem Awwad (), Abdel Latef M. Anouze () and Nelson Oly Ndubisi
Additional contact information
Abdulkareem Awwad: College of Business and Economic, Qatar University, Doha P.O. Box 2713, Qatar
Abdel Latef M. Anouze: College of Business and Economic, Qatar University, Doha P.O. Box 2713, Qatar
Nelson Oly Ndubisi: College of Business and Economic, Qatar University, Doha P.O. Box 2713, Qatar

Sustainability, 2022, vol. 14, issue 16, 1-19

Abstract: The purpose of this study is two-fold: first is to examine the direct effect of green customer integration, green supplier integration, and new product flexibility on sustainable green product innovation (henceforth sustainable innovation), and the second is to assess the mediating role of sustainable green product innovation in the relationship of the independent variables on competitive advantage of the firm. To test these relationships, a quantitative method is used, employing a cross-sectional survey targeting the senior managers of the manufacturing sector in Jordan. Out of 750 surveys administered to respondents, 378 complete responses were obtained, yielding a response rate of 50.4%. Covariance-based structural equation modelling (CBSEM) using AMOS 28 is utilized to analyse the data. The results suggest that green customer integration, green supplier integration, and new product flexibility have a significant impact on sustainable green product innovation. The results also suggest that sustainable green product innovation has a significant mediating effect on the relationship between the three predictor variables and competitive advantage. In addition, new product flexibility partially mediates the relationship between green supplier integration and sustainable green product innovation.

Keywords: sustainable green innovation; green customer integration; green supplier integration; new product flexibility; competitive advantage (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (3)

Downloads: (external link)
https://www.mdpi.com/2071-1050/14/16/10153/pdf (application/pdf)
https://www.mdpi.com/2071-1050/14/16/10153/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:gam:jsusta:v:14:y:2022:i:16:p:10153-:d:889378

Access Statistics for this article

Sustainability is currently edited by Ms. Alexandra Wu

More articles in Sustainability from MDPI
Bibliographic data for series maintained by MDPI Indexing Manager ().