Upgrading Island Tourism Value from the Perspective of the Tourist Experience—A Case Study of Tianheng Island, China

Wenwen Yan, Dongqi Gu, Guanxun Wang (), Zhiwei Zhang, Yuke Zhou, Jing Yu, Jie Ming, Jie Hou and Jingyu Pan
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Wenwen Yan: The First Institute of Oceanography, Ministry of Natural Resources, Qingdao 266061, China
Dongqi Gu: The First Institute of Oceanography, Ministry of Natural Resources, Qingdao 266061, China
Guanxun Wang: College of Oceanic and Atmospheric Sciences, Ocean University of China, Qingdao 266100, China
Zhiwei Zhang: The First Institute of Oceanography, Ministry of Natural Resources, Qingdao 266061, China
Yuke Zhou: Key Laboratory of Ecosystem Network Observation and Modeling, Institute of Geographic and Nature Resources Research, Chinese Academy of Sciences, Beijing 100101, China
Jing Yu: College of Oceanic and Atmospheric Sciences, Ocean University of China, Qingdao 266100, China
Jie Ming: School of Foreign Languages, Qingdao University, Qingdao 266071, China
Jie Hou: Yantai Marine Economy Research Institute, Yantai 264003, China
Jingyu Pan: College of Oceanic and Atmospheric Sciences, Ocean University of China, Qingdao 266100, China

Sustainability, 2022, vol. 14, issue 16, 1-14

Abstract: Although island tourism is vital to the economy of developing countries, many islands with great potential for tourism development do not plan for it adequately. The objective of this paper is to establish an island tourism value mining and promotion model from the tourist perspective by selecting the status value indicators of basic conditions, vacation tourism resources, and sightseeing tourism resources, as well as the promotion indicators of five types of recreational fisheries, including beach activities, recreational fishing, marine sports, rock climbing, and sightseeing platforms. Then, we evaluate the whole island and develop suitable areas by using an analytic hierarchy process. This study took Tianheng Island as an example and divided the study area into grids and land use types. The results indicate that the basic conditions and tourism resources of Tianheng Island are in a general level, and the vacation tourism resources are in high quality, while there is further room to improve them. We identified that the island has four areas which are suitable for scenic development, two sandy beaches, two recreation fishing areas, one marine sports area, and one island rock climbing area. Our findings are consistent with the actual situation in Tianheng Island, demonstrating that the model is practical and can provide an essential reference for the scientific protection and utilization of island tourism resources.

Keywords: tourist perspective; island tourism; value evaluation; tourism planning; Tianheng Island (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2022
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