Management Framework for Sustainable Nautical Destination Development: The Case of Montenegro

Zoran Kovačević () and Senka Šekularac-Ivošević
Additional contact information
Zoran Kovačević: Faculty of Maritime Studies Kotor, University of Montenegro, Put I Bokeljske Brigade 44, 85330 Kotor, Montenegro
Senka Šekularac-Ivošević: Faculty of Maritime Studies Kotor, University of Montenegro, Put I Bokeljske Brigade 44, 85330 Kotor, Montenegro

Sustainability, 2022, vol. 14, issue 18, 1-18

Abstract: This paper examined ten main components of a nautical destination and the level of satisfaction with them by the nautical tourists visiting Montenegro. The goal is to propose the strategic management directions for sustainable development of Montenegro as an attractive, new Adriatic and Mediterranean nautical destination. A sample of 609 nautical tourists was examined on different dimensions of Montenegro as a destination; their obtained responses used exploratory factor analysis. All categories of respondents expressed the greatest level of satisfaction with the natural beauties of Montenegro, while being least satisfied with the nature protection. Given that strategic decision-makers are still in the process of considering the options for the development of the researched destination, and that foreign investors have recognised its attractiveness, this paper aims to offer to all stakeholders—the central government, local self-governments, investors, managers and tourism organisations—a framework for sustainable nautical destination management. The survey focuses on satisfaction defined quite broadly, since the aim is to gain an insight into crucial elements threatening the destination’s sustainability to be able, in the next steps, to examine the specificities of the problems detected. An added value is the applicability to similar nautical destinations, which very much like Montenegro, invest considerable efforts in boosting the development of this segment of tourism supply.

Keywords: nautical tourist destination; sustainability; nautical tourist satisfaction; management; sustainable development (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://www.mdpi.com/2071-1050/14/18/11476/pdf (application/pdf)
https://www.mdpi.com/2071-1050/14/18/11476/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:gam:jsusta:v:14:y:2022:i:18:p:11476-:d:913888

Access Statistics for this article

Sustainability is currently edited by Ms. Alexandra Wu

More articles in Sustainability from MDPI
Bibliographic data for series maintained by MDPI Indexing Manager ().