Impact of COVID-19 Risk Perception on Residents’ Behavioural Intention towards Forest Therapy Tourism

Yanjing Gao () and Lijun Chen
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Yanjing Gao: School of Geography and Tourism, Huanggang Normal University, Huanggang 438000, China
Lijun Chen: School of Geography and Tourism, Huanggang Normal University, Huanggang 438000, China

Sustainability, 2022, vol. 14, issue 18, 1-18

Abstract: Risk perception has an important influence on tourism decision-making behaviour. Based on the extended Theory of Planned Behaviour, we examine the effect of COVID-19 risk perception on tourists’ behavioural intentions towards forest therapy tourism. A questionnaire survey was conducted during the pandemic. Based on structural equation modelling (SEM), our evidence shows that cognitive risk perception positively and significantly influenced subjective norms, while affective risk perception positively and significantly influenced attitudes. Subjective norms mediated perceived risk perception and behavioural intentions, while attitudes mediated emotional risk perception and behavioural intentions. Gender partially moderated perceived behavioural control and behavioural intentions. Finally, this study proposes corresponding management countermeasures of great practical importance in promoting the development of forest recreation tourism.

Keywords: the extended theory of planned behaviour; COVID-19; risk perception; forest therapy tourism (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

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