Towards Sustainable Business Model Innovation for the Pharmaceutical Industry

Li-Min Chuang, Yu-Po Lee () and Te-Hui Liu
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Li-Min Chuang: Department of International Business, Chang Jung Christian University, Tainan 711301, Taiwan
Yu-Po Lee: The Ph.D. Program in Business and Operations Management, College of Management, Chang Jung Christian University, Tainan 711301, Taiwan
Te-Hui Liu: Taiwan Biotech Co., Ltd., Taoyuan 330042, Taiwan

Sustainability, 2022, vol. 14, issue 18, 1-23

Abstract: This study examines pharmaceutical companies in the context of BMI. The purpose is to develop an SBM for the pharmaceutical industry and then to validate the causal relationships of the variables in such a business model. This study used purposive sampling by issuing questionnaires to 12 companies. The research consisted of the following four studies: Study 1: construction of dimension conceptualization. The conceptualization of BMI consists of three dimensions, i.e., technological, social, and organizational. Study 2 and study 3 are about process development and the construction of a unique BM. Study 2 explores the evolution of innovations in an SBM on the basis of a balance scorecard. Study 3 develops a unique SBM by referring to a focus group comprised of senior executives. Study 4: model validation. This stage is about the synthesis of research frameworks in the literature on BMI and an empirical study on the causal relationships in the context of SBMI.

Keywords: sustainable business model (SBM); business model innovation (BMI); sustainable development; circular economy; systems design (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (4)

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