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Attitudes of Drivers towards Electric Vehicles in Kuwait

Andri Ottesen (), Sumayya Banna and Basil Alzougool
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Andri Ottesen: LSE Middle East Centre (MEC)—Sustainability Research and Consultancy (CSRC), Australian University, West Mishref P.O. Box 1411, Kuwait
Sumayya Banna: LSE Middle East Centre (MEC), Arab Open University, Ardiya P.O. Box 830, Kuwait
Basil Alzougool: LSE Middle East Centre (MEC), Arab Open University, Ardiya P.O. Box 830, Kuwait

Sustainability, 2022, vol. 14, issue 19, 1-16

Abstract: Although researchers have started to examine the landscape of electric vehicles (EVs) around the world, very little research has examined this phenomenon in Kuwait. In addition, limited research has explored it among drivers. Kuwait constitutes a very promising market for EVs because there is a need to lower GHG emissions and improve the air quality in Kuwait. This study therefore explored the attitudes of conventional car internal combustion engine (ICE) drivers towards EVs in Kuwait, particularly identifying attributes, features, enablers, and barriers of EVs that are considered important by potential consumers in Kuwait. This study utilized a mixed method approach in terms of quantitative data and qualitative data from a sample of 472 drivers to accomplish the main objectives of this study. The study showed that more than half of participants would buy an EV within the next 3 years, and they would buy if several conditions were met. That includes a cheaper purchase price with the assistance of policies controlled by the government along with the availability of suitable infrastructure for EVs relating to charging stations, fast lanes, and free parking spaces. More than 40% of participants would also seriously start thinking about buying an EV if the gas/fuel prices increased by between 50 and 199%. More than 40% of participants thought that EVs are safe in relation to fire and car crashes. Furthermore, approximately half of participants would pay 6–20% more for an EV that is both environmentally friendly and much quicker than gasoline cars. In addition, participants would also prefer EVs over gasoline cars in the future for their environmental, economic, and technological values. More importantly, the study yielded many significant findings, such as the demanded and preferred features of EVs and reflections on the readiness of the Kuwaiti market.

Keywords: electric vehicle; sustainability; sustainable mobility; circular economy; consumers; drivers; attitudes; barriers; marketing; Kuwait (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2022
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