A New Feature Based Deep Attention Sales Forecasting Model for Enterprise Sustainable Development

Jian Huang, Qinyu Chen and Chengqing Yu ()
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Jian Huang: College of Business and Trade, Hunan Industry Polytechnic, Changsha 410208, China
Qinyu Chen: College of Mechanical and Vehicle Engineering, Taiyuan University of Technology, Taiyuan 030024, China
Chengqing Yu: Institute of Computing Technology, Chinese Academy of Sciences, Beijing 100190, China

Sustainability, 2022, vol. 14, issue 19, 1-18

Abstract: In recent years, with the rise of the Internet, e-commerce has become an important field of commodity sales. However, e-commerce is affected by many factors, and the wrong judgment of supply and marketing relationships will bring huge losses to operators. Therefore, it is of great significance to establish a model that can effectively achieve high precision sales prediction for ensuring the sustainable development of e-commerce enterprises. In this paper, we propose an e-commerce sales forecasting model that considers the features of many aspects of correlation. In the first layer of the model, the temporal convolutional network (TCN) is used to extract the deep temporal characteristics of univariate sales historical data, which ensures the integrity of temporal information of sales characteristics. In the second layer, the feature selection method based on reinforcement learning is used to filter the effective correlation feature set and combine it with the temporal feature after processing, which not only improves the amount of effective information input by the model, but also avoids the high feature dimension. The third layer of the reformer model learns all the features and pays different attention to the features with different degrees of importance, ensuring the stability of the sales forecast. In the experimental part, we compare the proposed model with the current advanced sales forecasting model, and we can find that the proposed model has higher stability and accuracy.

Keywords: enterprise sustainable development; E-commerce; sales forecasting; feature engineering; deep learning; attention mechanism (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2022
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