Hainan Sport Tourism Development—A SWOT Analysis

Erwei Dong (), Bing Fu (), Yuntan Li, Jianing Jin, Hengyu Hu, Yajing Ma, Zecheng Zhang, Qianwen Xu and Zhu Cheng
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Erwei Dong: College of Physical Education, Huanggang Normal University, Huanggang 438000, China
Bing Fu: School of Physical Education, Shanghai University of Sport, Shanghai 200438, China
Yuntan Li: Department of Geography and Environment, London School of Economics and Political Science, London WC2A 2AE, UK
Jianing Jin: School of Communication, Northwestern University, Evanston, IL 60208, USA
Hengyu Hu: School of Physical Education, Shanghai University of Sport, Shanghai 200438, China
Yajing Ma: School of Oriental and African Studies, University of London, London WC1H 0XG, UK
Zecheng Zhang: School of Physical Education, Hainan University, Haikou 570228, China
Qianwen Xu: School of Travel Services and Management, Tourism College of Zhejiang, Hangzhou 311215, China
Zhu Cheng: School of Business and Tourism Management, Yunnan University, Kunming 650106, China

Sustainability, 2022, vol. 14, issue 19, 1-23

Abstract: Hainan, as a popular tourism destination, is well-promoted by the Chinese central government. In particular, both central and local governments encourage Hainan’s sport tourism-related professionals to develop sport tourism as one of the most important tourist activities in Hainan. However, previous research has not reported on Hainan’s sport tourism strengths, weaknesses, opportunities, and threats as a tourism destination or a sports event host. This study uses SWOT analysis to identify the strengths, weaknesses, opportunities, and threats in the context of Hainan’s sport tourism development. A total of 12 dimensions, including branding, culture, finance, infrastructure, location, market, nature, policy, product, specialty, sustainability, and tourist were generated from our data analysis. In addition, a total of five future directions, including emphasizing event-oriented sport tourism, prioritizing sport motivation, identifying major sport tourism markets, making the rational use of sport tourism resources, and nurturing sport culture, are recommended as a result of this study.

Keywords: Hainan; sport tourism; SWOT (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2022
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