Co-Creation Approach in Designing a Sustainable Coffee Supply Chain (a Case in Bandung Regency, West Java, Indonesia)

Tisna Umaran, Tomy Perdana, Denny Kurniadie and Parikesit Parikesit
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Tisna Umaran: Doctorate Program of Agricultural Science, Faculty of Agriculture, Universitas Padjadjaran, Sumedang 45363, Indonesia
Tomy Perdana: Department of Agro Socio-Economics, Faculty of Agriculture, Universitas Padjadjaran, Sumedang 45363, Indonesia
Denny Kurniadie: Department of Agronomy, Faculty of Agriculture, Universitas Padjadjaran, Sumedang 45363, Indonesia
Parikesit Parikesit: Department of Biology, Faculty of Mathematics and Natural Sciences, Universitas Padjadjaran, Sumedang 45363, Indonesia

Sustainability, 2022, vol. 14, issue 1, 1-13

Abstract: Agricultural development in Indonesia had been conducted in a top-down manner since its independence, which has limited its effectiveness due to the gap between the reality faced by the development actors and actors who are involved in the agricultural supply chain. This paper provides evidence of a more participative model design by involving most of the actors in its process. The study was performed in action research by using a co-creation approach, involving actors who contributed their thoughts in designing the most suitable model that can support them in reaching a more sustainable supply chain for coffee agribusiness in Bandung Regency, West Java, Indonesia. The results show that a co-creation approach has managed to improve the performance of the coffee supply chain by the formation of a cooperative, which enhanced coordination among stakeholders. Furthermore, the involvement of farmers provided significant contributions in the design of the model.

Keywords: action research; co-creation; supply chain; coffee agribusiness (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2022
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