A Study on the Acceptance of Mobile-Banking Applications in India—Unified Theory of Acceptance and Sustainable Use of Technology Model (UTAUT)

Vishal Samartha, Samarth Shenoy Basthikar, Iqbal Thonse Hawaldar, Cristi Spulbar (), Ramona Birau and Robert Dorin Filip
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Vishal Samartha: Department of Business Administration, Sahyadri College of Engineering and Management, Mangalore 575007, Karnataka, India
Samarth Shenoy Basthikar: Department of Business Administration, Sahyadri College of Engineering and Management, Mangalore 575007, Karnataka, India
Iqbal Thonse Hawaldar: Department of Accounting & Finance, College of Business Administration, Kingdom University, Riffa P.O. Box 40434, Bahrain
Ramona Birau: Doctoral School of Economic Sciences, University of Craiova, 200585 Craiova, Romania
Robert Dorin Filip: Doctoral School of Economic Sciences, University of Craiova, 200585 Craiova, Romania

Sustainability, 2022, vol. 14, issue 21, 1-16

Abstract: This research makes an attempt to understand various factors that influence the adoption of mobile applications. Within the context of the “Unified theory of acceptance and use of technology” (UTAUT) modified model, considering the upcoming demand and increase in demand for mobile-banking applications, the researcher tried to explore the theoretical concept between random people of various states in India. The primary data was collected by preparing a questionnaire and circulating it using Google Forms. The collected data was further coded into Smart PLS 4 to understand the model and structural equation with reference to mobile-banking technological adoption and factors that had a significant impact. The conclusions derived from the study is that social influence, “effort expectancy”, and “trust” factors had a very strong influence on the “purchase intention”, whereas “effort” and “risk” factors had a negligible impact on purchase intent. It was also found that the UTAUT model is appropriate for evaluating the technological adoption of mobile-banking applications. With the advent of many players in the market and their unique banking management applications on mobile platforms, consumers are moving towards different third-party app than their origin bank in which they hold account. This has forced banking institutions to up the pace in the competition, introducing a lot of new features. It is also important to understand that, as a customer, there are a lot of attributes that he would be looking into for adoption. This paper is an attempt to understand the advancements in various variables that consumers would look at in the area of mobile-banking applications.

Keywords: mobile app; UTAUT; acceptance model; technology adoption; m-banking; PLS; SEM; mobile-banking technological adoption; digital transactions; sustainability; technology development; sustainable development (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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