Adoption of Sustainability Innovations and Environmental Opinion Leadership: A Way to Foster Environmental Sustainability through Diffusion of Innovation Theory

Ali Junaid Khan, Waseem Ul Hameed, Jawad Iqbal, Ashfaq Ahmad Shah, Muhammad Atiq Ur Rehman Tariq () and Saira Ahmed
Additional contact information
Ali Junaid Khan: Institute of Business, Management & Administrative Sciences, The Islamia University of Bahawalpur, Bahawalpur 63100, Pakistan
Waseem Ul Hameed: Institute of Business, Management & Administrative Sciences, The Islamia University of Bahawalpur, Bahawalpur 63100, Pakistan
Jawad Iqbal: Institute of Business, Management & Administrative Sciences, The Islamia University of Bahawalpur, Bahawalpur 63100, Pakistan
Ashfaq Ahmad Shah: Research Center for Environment and Society, Hohai University, Nanjing 211100, China
Muhammad Atiq Ur Rehman Tariq: College of Engineering, IT & Environment, Charles Darwin University, Darwin, NT 0810, Australia
Saira Ahmed: Directorate of Sustainability & Environment, Capital University and Technology, Islamabad 45750, Pakistan

Sustainability, 2022, vol. 14, issue 21, 1-20

Abstract: Environmental sustainability is a major challenge for the governments of various countries. The industrial sector and the growth of startups have created a challenge for sustainable development, with little concept of innovativeness for environment sustainability. The current research aims to foster environmental sustainability by adopting sustainability innovation and environmental opinion leadership in the hospital industry. The adoption of sustainability innovation along with environmental opinion leadership in the hospital industry is rarely studied in the literature. Particularly, this concept is completely ignored in the context of Pakistan. Quantitative research approach is employed in this study. A survey instrument in form of a questionnaire was used to collect data from respondents. Respondents of the study were the employees working in public hospitals of Pakistan. Simple random sampling was employed for data collection. The data analysis was carried out by using partial least square-structural equation modeling (PLS-SEM). The findings of this study concluded that the role of trialability, innovativeness, compatibility, simplicity, and relative advantage must be considered when adopting sustainable innovation in hospitals. The practical and theoretical implications of this study are significant for the improvement of environmental sustainability in Pakistan.

Keywords: sustainability innovation; environmental opinion leadership; environmental sustainability; trialability; innovativeness (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (3)

Downloads: (external link)
https://www.mdpi.com/2071-1050/14/21/14547/pdf (application/pdf)
https://www.mdpi.com/2071-1050/14/21/14547/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:gam:jsusta:v:14:y:2022:i:21:p:14547-:d:964214

Access Statistics for this article

Sustainability is currently edited by Ms. Alexandra Wu

More articles in Sustainability from MDPI
Bibliographic data for series maintained by MDPI Indexing Manager ().