Consumer Patterns of Sustainable Clothing Based on Theory of Reasoned Action: Evidence from Ecuador

Luigi Leclercq-Machado, Aldo Alvarez-Risco, Verónica García-Ibarra, Sharon Esquerre-Botton, Flavio Morales-Ríos, Maria de las Mercedes Anderson-Seminario, Shyla Del-Aguila-Arcentales (), Neal M. Davies and Jaime A. Yáñez ()
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Luigi Leclercq-Machado: Carrera de Negocios Internacionales, Facultad de Ciencias Empresariales y Económicas, Universidad de Lima, Lima 15023, Peru
Aldo Alvarez-Risco: Carrera de Negocios Internacionales, Facultad de Ciencias Empresariales y Económicas, Universidad de Lima, Lima 15023, Peru
Verónica García-Ibarra: Carrera de Administración de Empresas, Universidad Politécnica Estatal Del Carchi, Tulcan 040102, Ecuador
Sharon Esquerre-Botton: Carrera de Negocios Internacionales, Facultad de Ciencias Empresariales y Económicas, Universidad de Lima, Lima 15023, Peru
Flavio Morales-Ríos: Carrera de Negocios Internacionales, Facultad de Ciencias Empresariales y Económicas, Universidad de Lima, Lima 15023, Peru
Maria de las Mercedes Anderson-Seminario: Carrera de Negocios Internacionales, Facultad de Ciencias Empresariales y Económicas, Universidad de Lima, Lima 15023, Peru
Shyla Del-Aguila-Arcentales: Escuela de Posgrado, Universidad San Ignacio de Loyola, Lima 15024, Peru
Neal M. Davies: Faculty of Pharmacy & Pharmaceutical Sciences, University of Alberta, Edmonton, AB T6G 2H1, Canada
Jaime A. Yáñez: Vicerrectorado de Investigación, Universidad Norbert Wiener, Lima 15046, Peru

Sustainability, 2022, vol. 14, issue 22, 1-16

Abstract: Corporations need to understand the factors that influence purchase intention. The current study aimed to understand sustainable clothing patterns in Ecuador. A total of 343 Ecuadorian consumers completed an online survey; the results were analyzed with partial least squares structural equation modeling (PLS-SEM). As the outcome, attitude was predicted by perceived environmental knowledge (PEK) and environmental concern (EC). PEK and EC are positively correlated to attitudes towards purchasing sustainable clothing. Additionally, attitude mediated the relationship between these two variables and purchase intention. As measured by PEK, attitude is the most critical factor in determining purchase intention, based on importance performance map analysis (IPMA). The research findings may support firms’ marketing and selling strategies to demonstrate that their brands are environmentally green and generate greater consumer interest in current and future customers. The novelty of these findings is supported by the partial least squares structural equation modeling (PLS-SEM) technique results.

Keywords: purchase intention; sustainable consumption; environmental concerns; attitude; subjective norms (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
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