Mountain Outdoor Tourism and Tibetan Mountain Guides’ Place Identity: The Case of Mt. Siguniang Town

Yong Liu, Jinhao He, Qianyu Chen, Bing Fu and Erwei Dong ()
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Yong Liu: Department of Sports and Leisure, Sichuan Tourism University, Chengdu 610100, China
Jinhao He: Department of Sports and Leisure, Sichuan Tourism University, Chengdu 610100, China
Qianyu Chen: Department of Foreign Language, Sichuan Tourism University, Chengdu 610100, China
Bing Fu: School of Physical Education, Shanghai University of Sport, Shanghai 200438, China
Erwei Dong: School of Community Resources & Development, Arizona State University, Phoenix, AZ 85004, USA

Sustainability, 2022, vol. 14, issue 22, 1-21

Abstract: This paper aimed to investigate the factors influencing the place identity of Tibetan mountain guides, in Mt. Siguniang Town, in the context of the development of mountain outdoor tourism. Based on Breakwell’s Place Identity Process Theory of distinctiveness, continuity, self-esteem, and self-efficacy, this paper analyzed data, collected by semi-structured interviews and the observation method, through content analysis and interpretivism. The research analysis provided the following conclusions: (1) The influencing factors on self-efficacy are economic income, family reunion, and community development; (2) The influencing factors on self-esteem are external evaluation, host–guest interaction, professional identity, and self-identity; (3) The influencing factors on continuity are career change, host–guest interaction, and personal growth; (4) The influencing factors on distinctiveness are sense of belonging and natural environment; (5) Among the factors, only influencing factors on distinctiveness had no significant association with mountain outdoor tourism. Factors regarding the other three dimensions were correlated with mountain outdoor tourism. The findings of this study could contribute to further research in mountain outdoor tourism and place identity, as well as provide references for local management and tourism development.

Keywords: mountain outdoor tourism; place identity; Mt. Siguniang Town; Tibetan mountain guide (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2022
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