Approach to Regional Tourism Potential Assessment in View of Cross-Sectoral Ecosystem Development

Leyla Gamidullaeva (), Sergey Vasin, Tatyana Tolstykh and Svetlana Zinchenko
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Leyla Gamidullaeva: Department of Marketing, Commerce and Service, Penza State University, 40 Krasnaya Str., 440026 Penza, Russia
Sergey Vasin: Department of Economic Theory and International Relations, Penza State University, 40 Krasnaya Str., 440026 Penza, Russia
Tatyana Tolstykh: Department of Industrial Strategy, National University of Science & Technology (MISIS), 119049 Moscow, Russia
Svetlana Zinchenko: Department of Marketing, Commerce and Service, Penza State University, 40 Krasnaya Str., 440026 Penza, Russia

Sustainability, 2022, vol. 14, issue 22, 1-24

Abstract: The regional tourism industry along with its various components and stakeholders involved in the development of regional tourism products (TP) and the value chain can be interpreted as ecosystems. A concept of creating a regional cross-sectoral ecosystem is presented and described. It brings together all interested parties (actors), including government authorities and various business representatives. The approaches to determining the level of attractiveness of a region for the formation of a tourism ecosystem based on the assessment of its tourism potential (TP) are the research subject. The research methodology presents an algorithm for assessing the tourism ecosystem formation attractiveness through assessment of key performance indicators assessing territorial TP. The purpose of the study is to develop strategic guidelines for increasing the efficiency of using tourism potential to form a regional ecosystem (a case study of the Penza Region). The conducted analysis has highlighted strategies (institutional; business image; cultural and educational; innovation and technology) that determine the key vectors for the development of tourism potential of the Penza Region.

Keywords: tourism product; tourism potential; tourism product life cycle; ecosystem concept; tourism ecosystem; assessment approach (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:gam:jsusta:v:14:y:2022:i:22:p:15476-:d:979691

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