Risks in the Role of Co-Creating the Future of Tourism in “Stigmatized” Destinations

Tamara Gajić (), Dragan Vukolić, Marko D. Petrović, Ivana Blešić, Miloš Zrnić, Drago Cvijanović, Dejan Sekulić, Ana Spasojević, Maja Obradović, Ana Obradović, Ilija Savić, Jasmina M. Jovanović, Mirjana Gajić, Dobrila Lukić and Željko Anđelković
Additional contact information
Tamara Gajić: Geographical Institute “Jovan Cvijić” SASA, Đure Jakšića 9, 11000 Belgrade, Serbia
Dragan Vukolić: Faculty of Hotel Management and Tourism, University of Kragujevac, Vojvođanska 5a, 36210 Vrnjačka Banja, Serbia
Marko D. Petrović: Geographical Institute “Jovan Cvijić” SASA, Đure Jakšića 9, 11000 Belgrade, Serbia
Ivana Blešić: Institute of Sports, Tourism and Service, South Ural State University, Lenjina76, 454080 Chelyabinsk, Russia
Miloš Zrnić: Academy of Applied Studies—The College of Hotel Management, Kneza Višeslava 70, 11000 Belgrade, Serbia
Drago Cvijanović: Faculty of Hotel Management and Tourism, University of Kragujevac, Vojvođanska 5a, 36210 Vrnjačka Banja, Serbia
Dejan Sekulić: Faculty of Hotel Management and Tourism, University of Kragujevac, Vojvođanska 5a, 36210 Vrnjačka Banja, Serbia
Ana Spasojević: Faculty of Economics, University of Kragujevac, Đure Pucara Starog 3, 34000 Kragujevac, Serbia
Maja Obradović: Faculty of Business Economics, Singidunum University, Danijelova 6, 11000 Belgrade, Serbia
Ana Obradović: Faculty of Business Economics, Singidunum University, Danijelova 6, 11000 Belgrade, Serbia
Ilija Savić: Faculty of Business Economics, Singidunum University, Danijelova 6, 11000 Belgrade, Serbia
Jasmina M. Jovanović: Faculty of Geography, University of Belgrade, 3/III Studentski Trg, 11000 Belgrade, Serbia
Mirjana Gajić: Faculty of Geography, University of Belgrade, 3/III Studentski Trg, 11000 Belgrade, Serbia
Dobrila Lukić: Eighth Belgrade Grammar School, 71 Grčića Milenka, 11000 Belgrade, Serbia
Željko Anđelković: National Museum Niš, 14 Generala Milojka Lešjanina, 18105 Niš, Serbia

Sustainability, 2022, vol. 14, issue 23, 1-19

Abstract: The primary goal of this paper was to investigate the strength of the influence of different types of risk on the travelers’ intention to visit destinations in future, that are, prejudiced due to COVID-19, marked as “stigmatized”, “isolated”, or “risky destinations”. Field interview research was conducted at the “Belgrade Nikola Tesla Airport” (Serbia). The results obtained by multiple regression analysis showed that all types of risks influenced the intention of travelers, with financial risk showing a more significant impact. Canonical discriminant analysis indicated that men were most afraid of human induced risk, service quality risk, natural disaster and COVID-19 risk, and they chose safer destinations. Among the women, the biggest fear was financial risk, socio-psychological risk, and food safety risk. Older respondents and those under the influence of external factors decided on safer destinations, while financial status did not play a significant role in predicting the choice of destination. The selection of the destination according to the degree of security was determined by the ordinal regression methodology. The entire research presents a certain novelty, because so far in the numerous studies on the topic of the negative consequences of COVID-19 on tourism, there has been no discussion of stigmatized or risky destinations that received that epithet, and were therefore negatively and unfairly marked in the minds of tourists for future visits.

Keywords: risks; COVID-19; stigmatized; destinations; tourism; Serbia (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2022
References: Add references at CitEc
Citations: View citations in EconPapers (1)

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