Conceptual Similarities and Empirical Differences in Theoretical Approaches to Personal Values and Cultural Values Predicting Pro-Environmental Behavior in Hospitality and Tourism

Seong-Gak Lee, Hyeon-Jin Jo, Dong-Woo Koo and Sae-Mi Lee ()
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Seong-Gak Lee: Department of Hotel Management, Dongshin University, 67 Dongshindae-gil, Naju-si 58245, Republic of Korea
Hyeon-Jin Jo: Department of Hotel Management, Dongshin University, 67 Dongshindae-gil, Naju-si 58245, Republic of Korea
Dong-Woo Koo: Department of Hotel Airline Service & Tourism, Jeonnam State University, 152 Juknokwon-ro, Damyang-eup, Damyang-gun 57337, Republic of Korea
Sae-Mi Lee: The Center for Regional Development, Chonnam National University, 77 Yongbong-ro, Buk-gu, Gwangju 61186, Republic of Korea

Sustainability, 2022, vol. 14, issue 23, 1-19

Abstract: This conceptual paper is about the relationship between cultural value orientations and personal value systems in relation to predicting pro-environmental behavior in hospitality and tourism via a comprehensive literature review undertaken in the social sciences field. Based on the conceptual aspects of this topic, this paper demonstrates awareness of the wider literature and focuses on tourism and hospitality as special kinds of consumer products and behaviors, with consideration of the differences in approaches to the subject of personal values demonstrated by hospitality and tourism scholars. Based on the comprehensive literature review of research on personal values and cultural values, this study proposes conceptual differences and provides some recommendations for using cultural value orientations and personal value systems in the prediction of pro-environmental behavior in the hospitality and tourism study.

Keywords: personal values; cultural values; value orientation; Hofstede; Schwartz; consumption process (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

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