Eudemonic Servicescapes: Value Co-Creation in Karate Dojos

Itsuro Kaneyama and Kunio Shirahada ()
Additional contact information
Itsuro Kaneyama: School of Knowledge Science, Japan Advanced Institute of Science and Technology, 1-1 Asahidai, Nomi 923-1292, Ishikawa, Japan
Kunio Shirahada: School of Knowledge Science, Japan Advanced Institute of Science and Technology, 1-1 Asahidai, Nomi 923-1292, Ishikawa, Japan

Sustainability, 2022, vol. 14, issue 23, 1-19

Abstract: Martial arts (“budo”) is a service system in which instructors and students co-create physical and mental values through training encounters in a physical servicescape—the dojo. We explored how actors develop eudemonic wellbeing in this servicescape. We selected the dynamics theory of perception of servicescapes as the theoretical framework to examine the process of behavior change based on the interaction between participants and the environment. We also employed service-dominant logic (SDL), which views services as a value co-creation process among actors, and we also employed transformative service research (TSR), which explores uplifting change to improve wellbeing. We collected data from the World Seido Karate Organization Seido-juku, which has been active worldwide for more than 40 years. We conducted interviews with 17 members and analyzed the secondary data. The results indicated that (1) the participants integrated the value co-creation learned through the training at the servicescape as a model for daily life, and (2) the servicescape created positive mental change in the participants and promoted their personal growth. Martial arts training in a dojo can enable participants to independently create a state of wellbeing at any time. It supports sustainable personal growth, and the dojo is perceived as a eudemonic servicescape.

Keywords: martial arts; karate; dojo; wellbeing; servicescape; service-dominant logic; transformative service research; value co-creation; sustainability; eudaimonia (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://www.mdpi.com/2071-1050/14/23/15920/pdf (application/pdf)
https://www.mdpi.com/2071-1050/14/23/15920/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:gam:jsusta:v:14:y:2022:i:23:p:15920-:d:988050

Access Statistics for this article

Sustainability is currently edited by Ms. Alexandra Wu

More articles in Sustainability from MDPI
Bibliographic data for series maintained by MDPI Indexing Manager ().