Community Tourism Strategic Planning—Convergent Model Proposal as Applied to a Municipality in Mexico

Stefanie Zárate-Altamirano (), Deisy Coromoto Rebolledo-López and Eduardo Parra-López
Additional contact information
Stefanie Zárate-Altamirano: Faculty of Social Sciences, Campus Miguel de Unamuno, University of Salamanca, Francisco Tomás y Valiente Street, 37007 Salamanca, Spain
Deisy Coromoto Rebolledo-López: Division of Postgraduate Studies, University of La Sierra Sur, Guillermo Rojas Mijangos Street, Miahuatlán de Porfirio Díaz 70800, Mexico
Eduardo Parra-López: Department of Business Management and Economic History, University of La Laguna, Hornera Street, 38071 La Laguna, Tenerife, Spain

Sustainability, 2022, vol. 14, issue 23, 1-25

Abstract: The planning of tourism activity in the global context has generally been short-term and without inclusion of local communities. This situation has affected the territorial identity and the use of tourist activity itself as a development strategy both globally and locally. In the search for balance, community tourism emerges as a link between economic activity and community participation in a context of changes and new challenges. The objective of this research project was to propose a model built from the theoretical review that shows the convergence between the variables of strategic planning and community tourism applicable to local contexts. The methodology applied focused on the inductive method, with a descriptive and propositional scope. Two types of data collection instruments were developed and applied: a semi-structured interview guide and a questionnaire. The exercise was carried out in a tourist municipality in Mexico and the results reflect the deterioration of territorial identity and social cohesion. Therefore, it is essential to promote the re-evaluation of natural, cultural, and historical resources. Likewise, it was concluded that the proposed model is a diagnostic tool and generator of strategies for community tourism.

Keywords: community tourism; strategic planning; convergent model (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://www.mdpi.com/2071-1050/14/23/15945/pdf (application/pdf)
https://www.mdpi.com/2071-1050/14/23/15945/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:gam:jsusta:v:14:y:2022:i:23:p:15945-:d:988398

Access Statistics for this article

Sustainability is currently edited by Ms. Alexandra Wu

More articles in Sustainability from MDPI
Bibliographic data for series maintained by MDPI Indexing Manager ().