New Trends in E-Commerce Research: Linking Social Commerce and Sharing Commerce: A Systematic Literature Review

Razaz Waheeb Attar (), Ahlam Almusharraf, Areej Alfawaz and Nick Hajli
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Razaz Waheeb Attar: Department of Business Administration, College of Business and Administration, Princess Nourah Bint Abdulrahman University, P.O. Box 84428, Riyadh 11671, Saudi Arabia
Ahlam Almusharraf: Department of Business Administration, College of Business and Administration, Princess Nourah Bint Abdulrahman University, P.O. Box 84428, Riyadh 11671, Saudi Arabia
Areej Alfawaz: Department of Business Administration, College of Business and Administration, Princess Nourah Bint Abdulrahman University, P.O. Box 84428, Riyadh 11671, Saudi Arabia
Nick Hajli: School of Management, Bay Campus, Swansea University, Swansea SA1 8EN, UK

Sustainability, 2022, vol. 14, issue 23, 1-38

Abstract: Technological advances have facilitated the move from market-centric to user-centric commerce by enabling the progress towards S-Commerce from E-Commerce. Technologically advanced S-Commerce platforms have enabled collaborative commerce, which has led to the development of new commerce concepts such as sharing commerce. Unlike traditional E-Commerce or S-Commerce platforms, where the platform provider was burdened with more responsibility in ensuring the smooth flow of operations and transactions, sharing commerce offers a new approach, wherein both platform providers and users collaborate in ensuring process flow, growth, and development to co-create value and achieve sustainability. The research linking S-Commerce and sharing commerce is still in its early stages. Focussing on this aspect, this study conducts a systematic review to identify research questions relevant to S-Commerce and sharing commerce, related challenges, and the benefits of linking S-Commerce with sharing commerce. A total of 143 studies were selected using the keywords and review protocol, which were analysed to identify definitions, themes, issues, and benefits associated with S-Commerce and sharing commerce. The results obtained are explained and discussed in this study. The results provide a theoretical base for the emerging topic of sharing commerce.

Keywords: social commerce; sharing commerce; E-Commerce; social media (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (14)

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