Opportunities in Identifying and Marketing Windsport Tourism Destinations: High-Resolution Wind Analysis

Martin Vodopivec () and Maja Konečnik Ruzzier
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Martin Vodopivec: National Institute of Biology, Marine Biology Station, Fornače 41, 6330 Piran, Slovenia
Maja Konečnik Ruzzier: School of Economics and Business, University of Ljubljana, Kardeljeva ploščad 17, 1000 Ljubljana, Slovenia

Sustainability, 2022, vol. 14, issue 24, 1-23

Abstract: Windsports (e.g., windsurfing, kiteboarding) can contribute to important tourist experiences at destinations with suitable natural resources. In the context of future tourism decarbonization, it is expected that many distant locations will become less accessible to Europeans, which will increase the attractiveness of nearby destinations. This study provides an analysis of the natural resources of European and nearby windsport destinations, which proves to be important physical evidence for windsport experiences. The high-frequency output of a long-term, high-resolution numerical atmospheric reanalysis (COSMO_REA6) was thoroughly analyzed using a method specifically tailored to windsports. This gives us unprecedented insight into the geographical distribution of wind resources in the period from May to September. The wind and temperature analysis recognizes the most known windsport locations and identifies several potential locations for possible windsport development. The trend analysis identifies potential changes in future wind conditions. Detailed wind analyses are of great importance to destination managers and marketers, as these could support strategic planning at the destination level, which is necessary for sustainable development. Furthermore, the study can guide windsurfers and kiteboarders in their future destination choices.

Keywords: windsurf; sailboard; kiteboard; destination marketing; destination management; adventure tourism (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2022
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