Evaluation of Online and Offline Communication Skills in Higher Education

Cristina Cîrtiță-Buzoianu, Katerina Tzafilkou (), Liliana Mâță and Brîndușa-Mariana Amălăncei ()
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Cristina Cîrtiță-Buzoianu: Department of Romanian Language and Literature and Communication Sciences, Vasile Alecsandri University of Bacău, 600114 Bacău, Romania
Katerina Tzafilkou: Information Systems IPPS, University of Macedonia, 54006 Thessaloniki, Greece
Liliana Mâță: Teacher Training Department, Vasile Alecsandri University of Bacău, 600115 Bacău, Romania
Brîndușa-Mariana Amălăncei: Department of Romanian Language and Literature and Communication Sciences, Vasile Alecsandri University of Bacău, 600114 Bacău, Romania

Sustainability, 2022, vol. 14, issue 24, 1-14

Abstract: This study explores the offline and online communication skills of students in higher education. A total of 402 bachelor’s and master’s students from different study programs participated in the survey, such as education sciences, philology, communication sciences, and public relations. The evaluation was based on the scale of online and offline communication skills, which included four components: sociability, emotion decoding, self-disclosure, and assertiveness. The Mann–Whitney nonparametric statistical method was applied to examine the potential differences between the online and offline communication skills of students for the assessed variables of sociability, emotion detection, self-disclosure, and assertiveness. The statistical data analysis led to the following results: significantly higher online sociability; significantly higher online assertiveness; significantly higher offline emotion detection; significantly higher offline self-disclosure; bachelor’s students had significantly higher online skills than master’s students; and there were many differences between the various fields of specialization.

Keywords: communication skills; offline; online; higher education; questionnaire (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2022
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