Investigating e-Retailers’ Intentions to Adopt Cryptocurrency Considering the Mediation of Technostress and Technology Involvement

Runhan Wu, Kamran Ishfaq, Siraj Hussain, Fahad Asmi, Ahmad Nabeel Siddiquei and Muhammad Azfar Anwar
Additional contact information
Runhan Wu: School of Business, East China University of Science and Technology, Shanghai 200237, China
Kamran Ishfaq: Department of Sociology, Bahauddin Zakariya University, Multan 60800, Pakistan
Siraj Hussain: Department of Sociology, Bahauddin Zakariya University, Multan 60800, Pakistan
Fahad Asmi: Department of Science and Technology of Communication, University of Science and Technology of China, Hefei 230026, China
Ahmad Nabeel Siddiquei: Bond Business School, Bond University, Gold Coast 4226, Australia
Muhammad Azfar Anwar: Research Institute of Business Analytics and Supply Chain Management, College of Management, Shenzhen University, Shenzhen 518060, China

Sustainability, 2022, vol. 14, issue 2, 1-21

Abstract: Cryptocurrencies have transgressed ever-changing economic trends in the global economy, owing to their conveyance, security, trust, and the ability to make transactions without the aid of formal institutions and governing bodies. However, the adoption of cryptocurrency remains low among stakeholders, including e-retailers. Thus, the current work explores the intentions of e-retailers in the Asia and Pacific region to adopt cryptocurrencies. This study considers the TAM-based SOR, with a combination of non-cognitive attributes (compatibility and convenience) proposed as stimuli for e-retailers to adopt the examined cryptocurrencies. The findings indicate that the proposed non-cognitive attributes are critical in determining e-retailers’ technostress (emotional state). Moreover, it was found that technostress among e-retailers profoundly impacts their intentions to adopt cryptocurrency in business settings. Meanwhile, regulatory support communication can be used to help regulatory bodies and governing institutions control the future economy worldwide. The proposed study offers significant theoretical and practical contributions through its investigation of e-retailers’ intentions to adopt cryptocurrency for the first time in the particular context of technostress and regulatory support.

Keywords: cryptocurrency; e-retailers; compatibility; regulatory support; technostress; TAM-based SOR (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2022
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Citations: View citations in EconPapers (1)

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