Analysis of Sustainable Business Models: Exploratory Study in Two Brazilian Logistics Companies

Jaqueline Geisa Cunha Gomes, Marcelo Tsuguio Okano, Rodrigo Salgado Guerra, Denilson de Sousa Cordeiro, Henry Castro Lobo dos Santos and Marcelo Eloy Fernandes
Additional contact information
Jaqueline Geisa Cunha Gomes: CEETEPS—Centro Paula Souza, São Paulo 01208-000, Brazil
Marcelo Tsuguio Okano: CEETEPS—Centro Paula Souza, São Paulo 01208-000, Brazil
Rodrigo Salgado Guerra: RRodio—RRodio Consultoria, São Paulo 01311-902, Brazil
Denilson de Sousa Cordeiro: CEETEPS—Centro Paula Souza, São Paulo 01208-000, Brazil
Henry Castro Lobo dos Santos: UNICAMP—College of Technology, State University of Campinas, Limeira 13484-332, Brazil
Marcelo Eloy Fernandes: CEETEPS—Centro Paula Souza, São Paulo 01208-000, Brazil

Sustainability, 2022, vol. 14, issue 2, 1-20

Abstract: Over the years, researchers have presented different concepts regarding business models. There is no unanimity, but there is a general agreement that a business model is the representation of how a company conducts its business. Subsequently, interest in the topic has increased and has come to be considered by companies that, driven to incorporate a positive contribution to sustainability into their values, began to face economic development that considers social and environmental aspects instead of worrying only about profit for the shareholders. The general objective of this research is to identify how the merger of two Brazilian logistics companies with different customer segments can positively contribute to the defense of sustainability, considering social and environmental aspects. As a methodology, a literature review on business models, conceptual business models, and sustainable business models was used to legitimize issues relevant to the themes. The case studies allowed for a measurement of the productivity of the areas of the chosen companies, and a survey of used business processes and technological systems, in addition to diagnosing the level of maturity of these areas. An analysis of the strengths and weaknesses in these areas, within the studied companies, resulted in a solution that allowed for the optimization of processes and savings in human and material resources, and the identification of qualitative benefits arising from mergers, improvements in productivity and services, the standardization of processes, and the implementation of innovative digital technologies.

Keywords: business models; sustainable business models; merger of companies; logistics; sustainable economy (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2022
References: View complete reference list from CitEc
Citations: View citations in EconPapers (3)

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